At Enviroshop, I landed my first paid content work.
At the end of 2010, my partner and I picked up sticks and left Canberra for the fabled land of opportunity & culture; Melbourne.
I landed a job as Retail Manager for Enviroshop, a sustainability focussed retailer of everything from biodegradable nappies to 100kW solar photovoltaic systems. I ran the store, helped get the online store humming, and ran the retail side of the warehouse.
After cutting my teeth working with the Marketing Manager to improve some of the copy selling our products online, I was asked to create content for a print magazine that was distributed to every McDonald’s in Australia, and a couple of shorter articles for the website.
This piece was an advertorial, paid for as part of a package deal with the publication.
Common sense would say that a biodegradable nappy will lighten your environmental load more than a nappy that never breaks down, and that a re-usable cloth nappy will have even less of an impact by avoiding the dump altogether.
Blogs for Newsletter Content
I also wrote two blogs that were used as content in a newsletter campaign around the expiry of certain solar power tax offsets or feed in tariffs.
Solar Credits Receive Further Cuts – larger systems better placed to ride the wave
The goal was to show our potential customers that going bigger could well be better for them.
A 3kW system doesn’t costs less than two 1.5kW systems – but a 3kW system creates the same amount of rebates as two 1.5kW systems. The larger the system is, the larger the percentage of the total costreduced by rebates will be.
Going for a larger system makes sense. The bulk of the money saved/earned by a solar power system is not from rebates, but from the electricity it produces. A larger system produces much more electricity, making you much more money.
The way the multiplier has worked in the past has meant that people didn’t look past a 1.5kW system at anything larger. We chose to specialise in the larger, premium systems that have so far been less popular because we think they are better value – and now with the reduction in rebates, a larger system makes even more sense.
Green Tax Write-Offs
Targeted for release towards the EOFY, this piece helped us start the conversation with a number of business clients about investing in green solutions, rather than the standard fleet cars and IT upgrades.
We’re not saying you shouldn’t get the big depreciable assets, like a car or more computers – just to have a think about spending some of that money on assets that will reduce ongoing costs, rather than increase them with fuel bills, trips to the mechanic or a half dozen more IT employees.
Instead, new lights could cut energy overheads. Solar panels could drive the implementation of a green program among your staff, improving staff retention.
Energy efficiency is the new black, after all.